LOGISTICS OPERATIONS MANAGEMENT: ANALYSIS AND DISCUSSION OF CHALLENGES FOR COMPANIES TODAY TO RECONCILE LOGISTICS OPERATIONS AND EFFECTIVE CUSTOMER SERVICE
LOGISTICS OPERATIONS MANAGEMENT: ANALYSIS AND DISCUSSION OF CHALLENGES FOR COMPANIES TODAY TO RECONCILE LOGISTICS OPERATIONS AND EFFECTIVE CUSTOMER SERVICE
DOI:
https://doi.org/10.51473/rcmos.v1i1.2025.811Keywords:
Logistics, Supply Chain Management (SCM), Customer ExperienceAbstract
The transformations in consumer consumption patterns have made it necessary for companies to adapt to this scenario, especially with regard to structuring an assertive and effective logistics network. Therefore, this article sought to present and discuss the main trends and practices adopted by the logistics sector in the post-pandemic context, as a consequence of changes in consumer profiles and the growing focus on offering consumer experiences that satisfy and retain customers, enabling business sustainability.
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References
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Copyright (c) 2025 Gilberto Antônio da Cruz (Autor/in)
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