BOOK ADIVISOR
Publication of Books on Demand
DOI:
https://doi.org/10.51473/rcmos.v1i5.2021.98Keywords:
Marketing, Editorial, Planning, SalesAbstract
Tthis work aims to present a case study of a marketing plan for the implementation of a product / service related to book advisor (advisory to publish books). With an innovative approach related to the publication of books whose theme is diverse technical knowledge. In an effort to meet a repressed demand from the publishing sector, which is the publication of books for graduates of postgraduate, master's and doctoral courses. The aforementioned planning was objectified due to the Brazilian editorial warming which is promising, and which as a rule repels technical editions because they are not commercially attractive. In this article, the marketing strategies related to the Disruption of a new entrant to meet a repressed and currently unmet demand.
Downloads
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This means you are free to:
- Share — copy and redistribute the material in any medium or format.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
The use of this material is conditioned upon proper attribution to the original author(s), providing a link to the license, and indicating if changes were made. The license does not require permission from the author or the publisher as long as these conditions are met.
The Creative Commons license logo is displayed permanently in the footer of the journal.
The copyright of the manuscript can be retained by the authors without restrictions and can be requested at any time, even after publication in the journal.
How to Cite
