Strategic management as an action that enables success in the enterprise
DOI:
https://doi.org/10.51473/rcmos.v1i1.2021.21Keywords:
Management, Strategic, Success, Enterprise, BusinessAbstract
It is a qualitative, descriptive, and bibliographic research, based on the literature review on the chosen subject, whose problem that drove the investigation was: - What are the necessary actions within the strategic management that make the success of an organization feasible? The main objective of this work is to outline a theoretical investigation based on the literature review regarding strategic management as an action for the viability of an enterprise, whose theme starts from the motivation of this authorship to know more about this subject, since theorists affirm that the The enterprise comprises a space for the application of well-designed strategies and plans to achieve success. In the present outline, it is still possible to identify and understand that strategic management as an action with which success in the enterprise is made possible. The specific objectives of this work are to present the advantages in which strategic management allows the success of a business organization; understand how strategic management is necessary and its importance in the business context; in addition to discussing the consequences of the absence of strategic management within the organization. Finally, it is concluded that strategic management is extremely important for business work, as it is a decisive factor for business success.
Downloads
References
ANSOFF, H. Igor, DECLERK, Roger P., HAYES, Robert L. (Org.) Da gestão estratégica à administração estratégica. São Paulo: Editora Atlas, 1987.
DUCKER, A. A importância do planejar para o comércio. São Paulo. Ed.3. Nobel, 2007.
CHRISTENSEN, Carl. ROCHA, A. da. Marketing: Teoria e Prática no Brasil. Editora: Atlas Ano: 1995.
CHIAVENATO, Idalberto. Gestão de pessoas: o novo papel dos recursos humanos nas organizações. 3.ed. Rio de Janeiro: Elsevier, 2010.
FISHMANN, Adalberto Martinho I.R. Gestão estratégica na prática. São Paulo: Editora Atlas, 1990.
GAJ, Luis. O estrategista: do pensamento à ação estratégica na organização. São Paulo: Editora Makron Books, 2002.
GIL, Antonio Carlos. Como elaborar projetos de pesquisa. 5. ed. São Paulo: Atlas, 2008.
GRACIOSO, Francisco. Gestão estratégica orientado para o mercado. 3ª ed. São Paulo: Editora Atlas, 1996.
HINDLE, Tim. Tudo sobre administração. São Paulo: Editora Nobel, 2002.
JÚNIOR, Aldery Silveira Guilherme. Gestão estratégica como instrumento de mudança organizacional. 2.ed. São Paulo: Editora Atlas, 1999.
KOTLER, Philip. Administração de marketing: análise, planejamento, implementação e controle. 2.ed. São Paulo: Atlas, 1992.
LEVY, A. R. Estratégia em ação. São Paulo: Editora Atlas, 1986.
MARCONI, M. de A. LAKATOS, E. M; Fundamentos de metodologia científica. 5. ed. São Paulo: Atlas, 2003.
MATOS, F. G., CHIAVENATO, I. Visão e ação estratégica. São Paulo: Editora Makron Books, 1999.
MOTTA, P. R. Dimensões gerenciais do planejamento organizacional estratégico. In: VASCONCELLOS FILHO, P.; MACHADO, A. M. V. (Org.). Gestão estratégica, formulação, implantação e controle. Belo Horizonte: Editora Moderna,1984, Capítulo 2, p.132-133.
SEBRAE. 2018. O que são estratégias empresariais. 2018, disponível em: https://www.sebrae.com.br/sites/PortalSebrae/artigos/o-que-sao-estrategias-empresariais,e4df6d461ed47510VgnVCM1000004c00210aRCRD. acesso em 29 dez. 2020.
SILVA, R. O. Teorias da administração. São Paulo: Editora Pioneira Thomsom Learning, 2001
Downloads
Published
Issue
Section
Categories
License
Copyright (c) 2021 Maxmiliano da Silva Soares (Autor/in)
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This means you are free to:
- Share — copy and redistribute the material in any medium or format.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
The use of this material is conditioned upon proper attribution to the original author(s), providing a link to the license, and indicating if changes were made. The license does not require permission from the author or the publisher as long as these conditions are met.
The Creative Commons license logo is displayed permanently in the footer of the journal.
The copyright of the manuscript can be retained by the authors without restrictions and can be requested at any time, even after publication in the journal.
How to Cite
