GESTÃO ESTRATÉGICA COMO AÇÃO QUE VIABILIZA O SUCESSO NO EMPREENDIMENTO

Abstract

It is a qualitative, descriptive, and bibliographic research, based on the literature review on the chosen subject, whose problem that drove the investigation was: - What are the necessary actions within the strategic management that make the success of an organization feasible? The main objective of this work is to outline a theoretical investigation based on the literature review regarding strategic management as an action for the viability of an enterprise, whose theme starts from the motivation of this authorship to know more about this subject, since theorists affirm that the The enterprise comprises a space for the application of well-designed strategies and plans to achieve success. In the present outline, it is still possible to identify and understand that strategic management as an action with which success in the enterprise is made possible. The specific objectives of this work are to present the advantages in which strategic management allows the success of a business organization; understand how strategic management is necessary and its importance in the business context; in addition to discussing the consequences of the absence of strategic management within the organization. Finally, it is concluded that strategic management is extremely important for business work, as it is a decisive factor for business success.