Innovation in e-commerce
contributions of engineering and knowledge management
DOI:
https://doi.org/10.51473/rcmos.v2i2.354Keywords:
Ecommerce, Innovation, Knowledge Management, Knowledge EngineeringAbstract
The aim of this article is to contextualize the innovation of products, processes, and services in EC, besides the contribution of Engenharia and Management of the World as a fruitful fi eld for innovation. Integrating the processes and tools of Knowledge Engineering - EC to the Ce favors the search for solutions and minimizes risks and barriers to innovation. It is bibliographic research, which considers the EC as a current and constantly evolving theme, which requires innovative strategies in the relationship with customers, not the use of new techniques and tools provided by the EC.
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