CONNECTING TO SUCCESS: CASE STUDY OF AMAZON.COM
DOI:
https://doi.org/10.51473/rcmos.v1i1.2021.669Keywords:
Big data, Technology, Process, Management, E-commerce.Abstract
Navigating and discovering one of the great success stories of global e-commerce, a company that emerged in a garage with the aim of selling books, also saw in 1998 a new and little explored tool, but with tremendous potential for the future, selling online. The mastery with which its founder managed and believed faithfully, made that dream of that somewhat obscure project become a reality, the advancement of technology and the management of data and information enabled greater steps towards success. It being then necessary to invest in new technologies, and after putting the concept of marketplace into practice and popularizing the use of cloud computing, the next step seems to be the definitive merger between retail and banking services. Big data is a tool capable of managing a variety of data and information generated every day from different electronic devices, analyzing the processing of this information in various ways and techniques to assist in making decisions in the most diverse areas. With the exponential growth of Amazon, it is necessary to use technologies to better serve the multinational's organizational process, improving the processes and management of what is considered the largest e-commerce store in the world.
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