ASPECTS OF THE INTERNATIONAL EXPANSION PROCESS OF COMPANIES
DOI:
https://doi.org/10.51473/rcmos.v1i1.2021.691Keywords:
Expanding. Internationalization. Challenges. Market. Strategic. CompaniesAbstract
The main purpose of this article is to show how Brazilian companies are expanding internationally, the main characteristics of international business expansion models, the challenges faced during the process and the benefits that companies achieve, it was understood that they are the most varied therefore, for a national company to gain space in the global market, it must be aware of the management of activities and investments, and of the importance of strategic planning for growth to be continuous and that efforts are convenient with the desired results and those achieved .
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