In-Person Connected Education System: Undergraduate Course in Technology in Managerial Processes
In-Person Connected Education System: Undergraduate Course in Technology in Managerial Processes
DOI:
https://doi.org/10.51473/rcmos.v1i1.2025.821Keywords:
Strategic Planning, Strategic Management, Organizational Outcome.Abstract
Currently, the area of strategic planning has been receiving less attention from organizations. Decades ago, some organizations showed little concern for this sector. This shift underscores the importance of Strategic Planning and the necessity for an organization to gain market advantages to strengthen itself, thereby becoming more productive. It is not an exaggeration to state that companies today aim for better results in their work with the purpose of growth. Based on this, they seek tools and competitive opportunities in the market to ensure sustainability. The pursuit of productivity and profitability is continuous and will persist indefinitely in the business world. However, comparing current organizations with those from 20 or 30 years ago, there is a noticeable intensification in the quest for improvement, particularly in the administrative framework, to emphasize market-oriented strategies. Thus, studying the strategic planning area of a specific company is highly valuable for understanding and gaining a practical and real vision of the measures that the company adopts.
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