THE INTERNATIONALIZATION PROCESS OF COMPANIES AND LOGISTIC PROBLEMS IN BRAZILIAN EXPORTS IN THE VIRTUE OF THE COVID-19 PANDEMIC
DOI:
https://doi.org/10.51473/rcmos.v1i3.2021.41Keywords:
Internationalization, Logistics, Export, Coronavirus pandemicAbstract
Internationalization, in general, has become a relevant business strategy, since with it companies guarantee access to the international market and expand the chances of success, overcoming probable trade barriers. This theme was chosen because it sought knowledge about the impact of the coronavirus pandemic on the Brazilian export market, since it is a little explored topic, lacking scientific content. The general objective of this work is to analyze internationalization strategies used to face logistical difficulties existing in Brazilian exports during the Covid-19 pandemic. And the specific objectives are: to check if the internationalization of Brazilian companies follows some type of model; to raise the logistical problems faced by international transport logistics in Brazil; identify post-pandemic strategies for Brazilian exports. As a methodology, a bibliographic study was carried out on books, magazines, newspapers, articles and websites related to the subject in order to make the theoretical basis.
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